We know that you have already shifted to reels and stories to reach more audiences on Instagram. But come on, that is not at all enough to reach more accounts. Reels and stories are not just you need – carousel posts are also a must. So if you want to attract and grasp more audience, check your competitor’s performance using Instagram profile viewer anonymously. And get in through our guide to know why you need to post images as carousel posts!
What is a Carousel Post on Instagram?
Carousel posts on Instagram have a bunch of images as slides in a single post. Initially, you were only allowed to add ten images per carousel post. But now, you can add up to 20 images per post on Instagram. To put it simply, when you post photos together as a group, it is what Instagram carousels are about.
Carousel posts on Instagram are very useful for brands and content creators as they can be used to swipe for more details.
Does Posting Carousel Posts Boost Engagement?
Yes, posting carousel posts on Instagram boosts engagement. Carousels lets users swipe left or right through multiple photos or videos, which counts as an engagement. This brings you more opportunities for interaction than single-image posts. Carousels will also allow you to tell your story as images while maintaining an engaging and appealing feed as well.
- Increased Opportunities for Interaction
Each time a user swipes left or right on a carousel, it counts as an engagement. This will definitely help you boost your post’s visibility with the help of the Instagram algorithm.
- Great for Building Connections
Carousels are one of the amazing ways to build strong connections and engagement with an already existing audience.
We all are aware that more engagement gives you more reach. This is where you can make use of your photos, videos, or even a combination of both in a carousel post to increase engagement.
- Recommended By Instagram
Instagram itself recommends everybody post carousels if you want to improve your reach.
Ten Easy Tips for Creating Engaging Carousel Posts
- Use high-quality images or videos.
- Provide context in your captions.
- Use an attractive image as your first slide in your carousel.
- Use the rest of your slide to cover all the topics you want to share.
- Stick to the dimensions of 1080 pixels by 1080 pixels.
- Make sure all your images and videos are in same size.
- Keep your posts relevant
- Mix up your content
- Keep it short and sweet
- Do not ignore hashtags
Ten Different Ways to Use Carousel Posts on Instagram
- Photo dump
- Show off details
- Explaining the process
- Revealing facts
- Sharing tips
- Posting about food recipes
- Creating a tutorial
- Sharing feedback and testimonials
- Showing a before and after transformation
- Sharing valuable reports
Recommended Size for Instagram Carousels
Image Resolution
1080 * 1080 pixels
Video Resolution
Minimum 600 * 600 pixels
Maximum 1080 * 1080 pixels
Image File Size
Maximum 30 MB
Video File Size
Maximum 4 GB
Image Formats
Recommended JPG or PNG
Video Formats
Recommended mp4, mov, or gif
Video Length
1 second to 2 minutes
Number of Slides
2 – 20
Aspect ratio
Square: 1:1 aspect ratio
Horizontal: 1.91:1 aspect ratio
Vertical: 4:5 aspect ratio
Benefits of Instagram Carousel Posts
Higher Engagement Rate
Carousel posts have more engagement rates than other post types on Instagram, including static images and videos. Make use of FuzTools to analyze your competitor’s carousel content.
Visual Flow
Carousels allow you to create content with a visual flow and narrative. You can even blend and match types of content on each slide, such as photos, videos, or a combination of both.
Panoramic Images
You can use carousels to show off seamless panoramic images.
Appeal to the Instagram Algorithm
Incorporating multiple post types appeases the Instagram algorithm.
Storytelling
This is one of the greatest benefits one can get from carousel posts on Instagram, as it can convey a story effortlessly.
Time for a Quick Wrap-Up?
A creator on any social media platform wishes to create their own audience. Instagram carousel posts are a fantastic feature of Instagram, which allows users to share multiple images together as a single post. Use this feature wisely to showcase your brand, product, or service and attract your own audience easily.
Let your creative side shine while posting carousel posts on Instagram to reach success. Come on! Start posting more carousel posts along with your reels and stories to attract and build more loyal followers.